How might we help people explore the city and enjoy the experience?
UNDERSTANDING THE USER
WHAT ARE THEY SAYING?
Language gap is a hindrance
The travelers feel that there are not enough English speakers in Paris, and this makes cultural exchange hard.
Prefer app and personalization
Today’s traveler is well connected and savvy, and prefers digital services and apps. Over 70% of U.S. travelers always carry their smartphones when traveling.
Curious about local culture
The travelers are very curious about the Parisian culture and heritage, and seek to experience the local cuisine and lifestyle.
Young and independent
About 96% of 25–30 year old travelers are independent. They’re also very well-informed and aware.
PROBLEM STATEMENT
How might we facilitate smooth cultural exchange and provide the experience of travel without traveling?
