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SPONSORED team PROJECT
How might we help people
explore the city
enjoy the experience
UNDERSTANDING THE USER
WHAT ARE THEY SAYING?
Language gap is a hindrance
The travelers feel that there are not enough English speakers in Paris, and this makes cultural exchange hard.
Prefer app and personalization
Today’s traveler is well connected and savvy, and prefers digital services and apps. Over 70% of U.S. travelers always carry their smartphones when traveling.
Curious about local culture
The travelers are very curious about the Parisian culture and heritage, and seek to experience the local cuisine and lifestyle.
Young and independent
About 96% of 25–30 year old travelers are independent. They’re also very well-informed and aware.
How might we facilitate
smooth cultural exchange
and provide the experience of
travel without traveling
→ Network of citywide “culture cafés”
→ Connect with interesting people
→ Locals meet foreigners
→ Synergy of physical and digital space
→ Use the app in your own language
→ Find events and Setu cafés nearby
→ Scan and connect with new people
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Made with 🧐 in Goa and Paris