BRIEF

What services will the citizens of smart cities demand in 2025?

REGION -> INDIA
PIVOT → PUBLIC TRANSPORT
PROBLEM STATEMENT

How might we make transportation in India enjoyable, convenient and reliable?

USER SCENARIO

Roopa Sharma

→ 35–40 years old
→ Indian entrepreneur
→ Conscious and proactive citizen
→ Uses the bus for daily commute
Pain points identified
→ Good bus service in her city, but there are no proper bus stops
→ Separate ticketing systems for bus and subway services
→ No synergy across multi-modal transit services
WHAT'S WRONG?
→ Flap for protection from the elements
→ Fingerprint and Aadhaar for identity verification
→ Rechargeable all-access cards with passes or stored value

→ Day and night passes and all-access tickets

→ Unique scan code and avatar to share your personality

→ Use across all public transport services

→ 2-hour transfer window across services
SCENARIO
LINKING THE SYSTEMS
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